X-Cart:Advanced Statistics - Revision history

Dohtur: /* Overview */

2018-03-21T07:10:31Z

‎Overview

Dohtur: /* Overview */

2018-03-21T07:09:03Z

‎Overview

Dohtur: /* Video tutorial */

2016-08-12T10:38:24Z

‎Video tutorial

Dohtur at 10:25, 24 March 2015

2015-03-24T10:25:37Z

Dohtur: /* Enabling and Configuring */

2012-10-10T13:22:44Z

‎Enabling and Configuring

Dohtur: /* Overview */

2012-10-09T22:03:17Z

‎Overview

Vladimir Gurinenko: /* Understanding Tracking Statistics */

2011-12-03T03:20:11Z

‎Understanding Tracking Statistics

Vladimir Gurinenko at 16:51, 2 December 2011

2011-12-02T16:51:24Z

Vladimir Gurinenko: /* Understanding Shop Statistics */

2011-12-02T13:20:43Z

‎Understanding Shop Statistics

Vladimir Gurinenko: /* Understanding Shop Statistics */

2011-12-02T13:05:51Z

‎Understanding Shop Statistics

@@ Line 11: / Line 11: @@
 If you are an X-Cart GOLD or GOLD PLUS administrator/provider or an X-Cart PLATINUM or PRO administrator, you can:
-* Enable/disable and configure the <u>Advanced Statistics</u> module (See [[#Enabling and Configuring]]).
+* Enable/disable and configure the <u>Advanced Statistics</u> module (See [[#Enabling and Configuring | Enabling and Configuring]]).
-* View your Shop statistics for your store (See [[#Understanding Shop Statistics]]).
+* View your Shop statistics for your store (See [[#Understanding Shop Statistics | Understanding Shop Statistics]]).
-* View your Tracking statistics for your store (See [[#Understanding Tracking Statistics]]).
+* View your Tracking statistics for your store (See [[#Understanding Tracking Statistics | Understanding Tracking Statistics]]).
 If you are an X-Cart PLATINUM or PRO provider, you cannot view statistics.

@@ Line 11: / Line 11: @@
 If you are an X-Cart GOLD or GOLD PLUS administrator/provider or an X-Cart PLATINUM or PRO administrator, you can:
-* Enable/disable and configure the <u>Advanced Statistics</u> module (See [http://www.x-cart.com/xcart_manual/online/advanced_statistics1.htm Enabling and Configuring 'Advanced Statistics']).
+* Enable/disable and configure the <u>Advanced Statistics</u> module (See [[#Enabling and Configuring]]).
-* View your Shop statistics for your store (See [http://www.x-cart.com/xcart_manual/online/shop_statistics.htm Understanding Shop Statistics]).
+* View your Shop statistics for your store (See [[#Understanding Shop Statistics]]).
-* View your Tracking statistics for your store (See [http://www.x-cart.com/xcart_manual/online/tracking_statististics.htm Understanding Tracking Statistics]).
+* View your Tracking statistics for your store (See [[#Understanding Tracking Statistics]]).
 If you are an X-Cart PLATINUM or PRO provider, you cannot view statistics.

@@ Line 120: / Line 120: @@
 ==Video tutorial==
-<videoflash>KwC2CSsIbfY|800|476</videoflash>
+<youtube>KwC2CSsIbfY</youtube>
 == See also ==

← Older revision		Revision as of 10:25, 24 March 2015
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		+	{{XC versions\|from=4.0\|to=4.6.1}}
		+	<br /><br />
	{{Note\|To speed up your X-Cart based store, you may want to use third-party statistics services, such as [[X-Cart:Google_Analytics\|Google Analytics]] instead of the internal <u>Advanced Statistics</u> module covered by this article.}}		{{Note\|To speed up your X-Cart based store, you may want to use third-party statistics services, such as [[X-Cart:Google_Analytics\|Google Analytics]] instead of the internal <u>Advanced Statistics</u> module covered by this article.}}

← Older revision		Revision as of 13:22, 10 October 2012
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	== Enabling and Configuring ==		== Enabling and Configuring ==
		+
		+	<u>Advanced Statistics</u> is available as a built-in module in all X-Cart editions (GOLD, GOLD PLUS, PRO, PLATINUM and ENTERPRISE).

	'''To begin using the module:'''		'''To begin using the module:'''

@@ Line 7: / Line 7: @@
 '''Roles:'''
-If you are an X-Cart GOLD administrator/provider or an X-Cart PRO administrator, you can:
+If you are an X-Cart GOLD or GOLD PLUS administrator/provider or an X-Cart PLATINUM or PRO administrator, you can:
 * Enable/disable and configure the <u>Advanced Statistics</u> module (See [http://www.x-cart.com/xcart_manual/online/advanced_statistics1.htm Enabling and Configuring 'Advanced Statistics']).
@@ Line 13: / Line 13: @@
 * View your Tracking statistics for your store (See [http://www.x-cart.com/xcart_manual/online/tracking_statististics.htm Understanding Tracking Statistics]).
-If you are an X-Cart PRO provider you cannot view statistics.
+If you are an X-Cart PLATINUM or PRO provider, you cannot view statistics.
 == Enabling and Configuring ==

@@ Line 70: / Line 70: @@
 ==Understanding Tracking Statistics==
-Your store's tracking statistics includes the following types of statistical data:
+Your store's tracking statistics includes the following types of statistic data:
 * Top paths through site
@@ Line 78: / Line 78: @@
 === Top paths through site ===
-The '<u>Top Paths Through Site</u>' section enables you to view the paths your visitors took through your site during the past period. A 'path' is a succession of pages a customer visits from the moment he enters the store to the moment he leaves. In brackets you can see the average time (in seconds) spent by your visitors on a separate page within a path. The number in the VISITS column shows how many times the path was taken by your visitors. The last column shows how many percent of the total number of visits falls to the share of this or that path.
+The '<u>Top Paths Through Site</u>' section enables you to view the paths your visitors took through your site during the past period. A 'path' is a succession of pages customer visits from the moment of entry to the store to the moment of leaving. The value in the brackets shows the average time (in seconds) spent by your visitors on a separate page within the path. The number in the VISITS column shows how many times the path has been taken by your visitors. The last column shows the share a certain path in the total number of visits.
 : [[Image:statistics_61.gif|580px]]
@@ Line 86: / Line 86: @@
 === Top page views ===
-The '<u>Top Pages Views</u>' section enables you to view what pages your customers visited during the past period. The PAGE URL column shows the URLs of the pages viewed by your customers. The AVERAGE TIME column shows  the average time (in seconds) spent by your visitors on a separate page. The number in the VISITS column shows how many times the page was viewed  by your visitors. The last column shows how many percent of the total number of visits falls to the share of this or that page.
+The '<u>Top Pages Views</u>' section shows the pages your customers visited during the past period. The PAGE URL column shows the URLs of the pages viewed by your customers. The AVERAGE TIME column shows  the average time (in seconds) spent by your visitors on the respective page. The number in the VISITS column shows how many times the page has been viewed by your visitors. The last column shows the share a certain page in the total number of visits.
 : [[Image:statistics_6.gif|584px]]
@@ Line 94: / Line 94: @@
 === Shopping cart conversion funnel ===
-The '<u>Shopping cart conversion funnel</u>' is one of the most powerful tools that can help you evaluate the efficiency of your store. Knowing how many visits there were in your store during some period does not give you much benefit in the sense that you do not know how efficient those visits were. In other words, who cares how many thousands of visitors you get a month, if none of them will ever buy anything?
+The '<u>Shopping cart conversion funnel</u>' is one of the most powerful tools that can help you evaluate the efficiency of your store. Knowing how many visitors your store gets over a certain time span does not give you much of benefit in the sense that you do not know how efficient those visits are. In other words, who cares how many thousands of visitors you get per month if none of them ever buys anything?
 This section helps you evaluate how successfully your visitors make it through the process of buying products at your store.
-We singled out a few steps that a customer needs to take before his order gets placed and completed (they are listed in the first column of the '<u>Shopping Cart Conversion Funnel</u>' table).
+We singled out a few steps that customer needs to take before his order gets placed and completed (they are listed in the first column of the '<u>Shopping Cart Conversion Funnel</u>' table).
 First, he needs to view product info and decide what he wants to buy ('<u>Viewed product information</u>').
-Second, he needs to start a shopping cart: to put a product into his cart,  to decide on the quantity, color, size, etc of the product that he wants to buy and to select a delivery method ('<u>Started Cart</u>').
+Second, he needs to start a shopping cart: to put a product into his cart,  to decide on the quantity, color, size, etc. of the product that he wants to buy and select a delivery method ('<u>Started Cart</u>').
-Third, he needs to begin the process of checkout. This third step makes all the difference between registered and non-registered users. If a user is not registered, when he initiates the process of checkout he is required to fill out a registration form (otherwise you will not know where to ship the ordered product). If a user is registered, you already have his address and contact info, so he skips the step of filling out the registration form and is allowed to proceed to selecting a payment method. If you refer to the table below, you will find out that registered users start checkout directly from the fourth step of our scenario analysis ('<u>Checkout: Step 2</u>'), while non-registered users have to go through both third ('<u>Checkout: Step 1</u>') and fourth ('<u>Checkout: Step 2</u>').
+Third, he needs to begin the checkout process. This third step makes all the difference between registered and non-registered users. When a non-registered user initiates the checkout process, he is required to fill out the registration form (otherwise you would not know where to ship the ordered product). If a user is registered, you already have his address and contact info, so he skips the step of filling out the registration form and can proceed to selecting a payment method. If you refer to the table below, you will find out that registered users start the checkout directly from the fourth step of our scenario analysis ('<u>Checkout: Step 2</u>'), while non-registered users have to go through both third ('<u>Checkout: Step 1</u>') and fourth ('<u>Checkout: Step 2</u>') steps.
-On the fifth step ('<u>Checkout: Step 3</u>') all the users that got this far have to confirm their payment details and submit the order. They get to the sixth step ('<u>Order Complete</u>') after they have placed their order successfully (order status is set to "Processed" or "Queued").
+On the fifth step ('<u>Checkout: Step 3</u>') all the users that got this far have to confirm their payment details and submit the order. This brings them to the sixth step ('<u>Order Complete</u>') after they have placed their order successfully (order status is set to "Processed" or "Queued").
 : [[Image:statistics_7.gif|584px]]
-The VISITS column of the '<u>Shopping Cart Conversion Funnel</u>'  table helps you see how many visits to each of the enumerated steps took place. % OF PREVIOUS STEP column shows how many percent of the visits to the previous step resulted in visiting this step (in other words, how many visitors got here from the previous step - in percent).  % OF ALL VISITS column shows the percentage of the total number of visits that falls to the share of  this or that step.
+The VISITS column of the '<u>Shopping Cart Conversion Funnel</u>'  table allows you to see how many visits to each of the enumerated steps took place. % OF PREVIOUS STEP column shows how many percent of the visits to the previous step resulted in visiting this step (in other words, how many visitors got here from the previous step - in percent).  % OF ALL VISITS column shows the share of a certain step in the total number of visits.
 {{Note1|Note: Line 4 of the table shows two values for Checkout: Step 2 (Payment method selection). The first value in the '% of Previous Step' column is calculated as a % of the sum of visits pertaining to Line 2 and Line 3. The second value (in brackets) is a % of all product information viewing visits that lead to selecting a payment method.}}

← Older revision		Revision as of 16:51, 2 December 2011
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		+	{{Note\|To speed up your X-Cart based store, you may want to use third-party statistics services, such as [[X-Cart:Google_Analytics\|Google Analytics]] instead of the internal <u>Advanced Statistics</u> module covered by this article.}}
		+
	==Overview==		==Overview==

@@ Line 44: / Line 44: @@
 The '<u>Category views</u>' section provides information on what categories in your store were viewed most often during the period specified on the '<u>Date setting</u>' form. On the left side of the section, you can see category names; on the right side, there is a graph showing the number of views taken place for the respective category.
-: [[Image:statistics_3.gif|580px]]
+: [[Image:statistics_3.gif]]
 By clicking on the category names you can view statistics on the respective subcategories and products. Click on a category name to get the list of its subcategories. You can always find out which level of the category tree you are at and move between the levels of your category tree using the navigation bar at the top of the '<u>Category views</u>' section.
-: [[Image:statistics_4.gif|580px]]
+: [[Image:statistics_4.gif]]
 Click on a subcategory name to see which products inside the subcategory were viewed during the specified period, and how many times each of the products has been viewed (a product is considered 'viewed' if customer has clicked on its '<u>See details</u>' link). Clicking on a product name in the '<u>Product views</u>' section shows the respective product details.
-: [[Image:statistics_5.gif|580px]]
+: [[Image:statistics_5.gif]]
 The '<u>Product sales</u>' section shows how many products have actually been sold during the specified period (a product is considered 'sold' when the order that includes this product gets the 'processed' status).
-: [[Image:statistics_52.gif|580px]]
+: [[Image:statistics_52.gif]]
 The '<u>Deleted from the cart</u>' section shows how many times each of the products listed here has been deleted from customer's shopping cart after being placed in it.
-: [[Image:statistics_51.gif|580px]]
+: [[Image:statistics_51.gif]]
 The '<u>Referrer statistics</u>' section shows which websites referred visitors to your store most effectively.
-: [[Image:statistics_62.gif|585px]]
+: [[Image:statistics_62.gif]]
 ==Understanding Tracking Statistics==

← Older revision		Revision as of 13:05, 2 December 2011
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	2. On the '''Tools''' menu, select '''Statistics''' and then click on the <u>Shop statistics</u> link on the side menu.		2. On the '''Tools''' menu, select '''Statistics''' and then click on the <u>Shop statistics</u> link on the side menu.
		+

	The '<u>Shop statistics</u>' page allows you to find out statistics on category views, product views, product sales, products removed by customers from the shopping cart and referrer statistics.		The '<u>Shop statistics</u>' page allows you to find out statistics on category views, product views, product sales, products removed by customers from the shopping cart and referrer statistics.