The Advanced Statistics module enables the Shop statistics and Tracking statistics functionality at your store.
If you are an X-Cart GOLD administrator/provider or an X-Cart PRO administrator, you can:
- Enable/disable and configure the Advanced Statistics module (See Enabling and Configuring 'Advanced Statistics').
- View your Shop statistics for your store (See Understanding Shop Statistics).
- View your Tracking statistics for your store (See Understanding Tracking Statistics).
If you are an X-Cart PRO provider you cannot view statistics.
Enabling and Configuring
To begin using the module:
1. Enable the Advanced Statistics module by selecting Advanced Statistics on the Modules page, which can be accessed by selecting Settings -> Modules on the Administrator's menu.
2. Adjust the module's settings by clicking on the Configure link by the Advanced Statistics item on the Modules page:
- Enable shop statistics gathering: Enables gathering statistics for your online store.
- Enable tracking statistics gathering: Enables gathering tracking statistics.
- Use delayed update queries: Allows slight delays in gathering statistics for optimizing the overall performance of the store. May cause slight delays on the admin area's statistics page, caused by carrying out the delayed queries.
3. Click the Save button to save the changes.
Understanding Shop Statistics
'Shop statistics' page allows you to find out statistics on category views, product views, product sales, products removed by customers from the shopping cart and referrer statistics.
'Category views' section provides information on what categories in your store were viewed the most often during the period specified in the 'Date setting' form. On the left you see the names of categories, on the right there's a graph showing the number of category views.
By clicking on the names of categories you can view statistics on subcategories and products. Click on the name of a category to get a list of its subcategories. You can always find out which level of the category tree you are at and move between the levels of your category tree using the navigation bar at the top of the 'Category views' section.
Click on the name of a subcategory to see which products inside this subcategory were viewed during the specified period and how many times each of the products was viewed (a product is considered 'viewed' if a customer clicked on its 'See details' link). Clicking on the name of a product in the 'Product views' section enables you to see its details.
The 'Product sales' section allows you to see how many products were actually sold during the specified period (a product is considered 'sold' when the order that includes this product gets the status 'processed').
The section 'Deleted from the cart' shows how many times each of the products listed here was deleted from a customer's shopping cart after being placed in there.
'Referrer statistics' section allows you to find out what sites referred visitors to your store most effectively.
Understanding Tracking Statistics
Your store's tracking statistics includes the following types of statistical data:
- Top paths through site
- Top page views
- Shopping cart conversion funnel
Top paths through site
The 'Top Paths Through Site' section enables you to view the paths your visitors took through your site during the past period. A 'path' is a succession of pages a customer visits from the moment he enters the store to the moment he leaves. In brackets you can see the average time (in seconds) spent by your visitors on a separate page within a path. The number in the VISITS column shows how many times the path was taken by your visitors. The last column shows how many percent of the total number of visits falls to the share of this or that path.
You can view any page in a path by clicking on its URL.
Top page views
The 'Top Pages Views' section enables you to view what pages your customers visited during the past period. The PAGE URL column shows the URLs of the pages viewed by your customers. The AVERAGE TIME column shows the average time (in seconds) spent by your visitors on a separate page. The number in the VISITS column shows how many times the page was viewed by your visitors. The last column shows how many percent of the total number of visits falls to the share of this or that page.
You can view any page by clicking on its URL.
Shopping cart conversion funnel
The 'Shopping cart conversion funnel' is one of the most powerful tools that can help you evaluate the efficiency of your store. Knowing how many visits there were in your store during some period does not give you much benefit in the sense that you do not know how efficient those visits were. In other words, who cares how many thousands of visitors you get a month, if none of them will ever buy anything?
This section helps you evaluate how successfully your visitors make it through the process of buying products at your store.
We singled out a few steps that a customer needs to take before his order gets placed and completed (they are listed in the first column of the 'Shopping Cart Conversion Funnel' table).
First, he needs to view product info and decide what he wants to buy ('Viewed product information').
Second, he needs to start a shopping cart: to put a product into his cart, to decide on the quantity, color, size, etc of the product that he wants to buy and to select a delivery method ('Started Cart').
Third, he needs to begin the process of checkout. This third step makes all the difference between registered and non-registered users. If a user is not registered, when he initiates the process of checkout he is required to fill out a registration form (otherwise you will not know where to ship the ordered product). If a user is registered, you already have his address and contact info, so he skips the step of filling out the registration form and is allowed to proceed to selecting a payment method. If you refer to the table below, you will find out that registered users start checkout directly from the fourth step of our scenario analysis ('Checkout: Step 2'), while non-registered users have to go through both third ('Checkout: Step 1') and fourth ('Checkout: Step 2').
On the fifth step ('Checkout: Step 3') all the users that got this far have to confirm their payment details and submit the order. They get to the sixth step ('Order Complete') after they have placed their order successfully (order status is set to "Processed" or "Queued").
The VISITS column of the 'Shopping Cart Conversion Funnel' table helps you see how many visits to each of the enumerated steps took place. % OF PREVIOUS STEP column shows how many percent of the visits to the previous step resulted in visiting this step (in other words, how many visitors got here from the previous step - in percent). % OF ALL VISITS column shows the percentage of the total number of visits that falls to the share of this or that step.