Difference between revisions of "X-Cart:X-MailChimp Integration module"

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Revision as of 14:40, 2 November 2010

X-Cart 4.3or above

What X-MailChimp module does

X-MailChimp module allows to use a powerful MailChimp mailing system. The module expands default X-Cart behavior. For the module to operate correctly you need a MailChimp account. The module also supports Analytics360. This functionality includes Google Analytics support and allows to see statistics results for every email campaign you send.

When the module is installed and configured, store clients can subscribe to one of store newsletters. The subscription information is sent to MailChimp and used to create newsletters. The module can operate together with the standard News management module.

Newsletter is an information letter available to store users by subscription. In order to receive newsletter emails, a client needs to provide an email address and specify, which of the available news lists he or she would like to read. When you have news lists which are active and available for subscription, newsletter subscription is available to any visitors of your store site, no matter if they are registered or anonymous.

Visitors can subscribe by clicking the 'Subscribe' link in the 'News' section:

Mailchimp news.gif

After that the visitor has to enter an email address in the provided subscription form.

Note: The 'Subscribe to newslists' form can be protected by image verification. See X-Cart:Image Verification page for details.
Mailchimp subscribe1.gif

After a customer has subscribed, he/she needs to select the newsletters he/she wishes to receive, by selecting the check boxes next to the required newsletter titles:

Mailchimp subscribe.gif
Registered customers can change the set of news lists included into their newsletter subscription (add more news lists or to unsubscribe from any news lists) on the Account details page.

As soon as a client subscribes to a news list, his or her email address is automatically added to the mailing list for that news list so the client can begin getting the newsletter.

If you wish, you can enable notification emails to subscribers. Notification emails not only notify your new subscribers of the fact that their email address has been entered into a mailing list, but also provide a link allowing these subscribers to unsubscribe from newsletter emails.

An 'Unsubscribe' link is provided with each newsletter, so if any of your customers wish to discontinue their newsletter subscription, they will be able to do so at any time.

Roles in X-MailChimp module management

If you are an X-Cart GOLD administrator/provider or an X-Cart PRO administrator:

  • You can enable/disable and configure the module X-MailChimp (See Enabling and Configuring 'X-MailChimp').
  • You can inport and manage news lists from MailChimp (Check out News lists)
  • You have full control over mailing lists (Check out Mailing lists). You can:
    • add email addresses to any mailing list (manually or by importing a file with a list of email addresses),
    • delete email addresses from a mailing list,
    • export email addresses from a mailing list.
  • You can create messages for news lists, manage created news messages and send them to newsletter subscribers (See News List Messages)

If you are an X-Cart PRO provider:

  • You cannot post any news on the store site or send newsletters by yourself.

Enabling and Configuring 'X-MailChimp'

To begin using the module:

1. Enable X-MailChimp module (Settings menu->Modules).

When the module is enabled, you can see:
  • the X-MailChimp management link in the Content menu.
  • the X-MailChimp Newsletters section in General settings->Modules section.

2. Adjust the module settings via General settings/Modules->MailChimp Newsletters.

Mailchimp settings.gif

  • API Key: Enter your API key you received by clicking here.
  • Enable Analytics 360 for MailChimp: This setting enables sending information about purchases made by customers who received a newsletter, read it and came to the store.
Note: 'Client is subscribed' and 'Client is unsubscribed' email notifications are available only for cases when clients subscribe to or unsubscribe from a newsletter by themselves. No notification is sent when a client's email address is added to or removed from a mailing list by the store administrator.

3. Click the Save button.

News Lists

Creating news lists

Before you can create any news messages, you need to create one or more news lists, which your customers will subscribe to.. News lists are categories in which specific news messages are created. The lists are created in MailChimp control panel.

Mailchimp create list.gif

'New Arrivals' could be a good name for a news list intended for messages like 'Newest & hottest products for your Mac' or 'Over 50 new items in Books category'.

'Coupons and Special Offers' could be a good name for a news list intended for messages like '20% off of any order Dec 20 - Jan 1' or 'Buy 2 books - get a 3rd one FREE!'.

For instructions on how to create a news list, consult MailChimp's Knowledge Base:

Importing news lists into X-Cart

After you have configured your X-MailChimp module and created some news lists in MailChimp, you need to import them to X-Cart. To do that open the Content->X-MailChimp management page and click the Import button.

Mailchimp import.gif

After all the news lists have been successfully imported into X-Cart, you will see a confirmation message in the upper right corner of the screen:

Mailchimp import1.gif

Managing news lists

Once news lists are imported from MailChimp you should specify a description for each list.

You can view/modify the details of any news list (rename, edit the description or change the status), as well as delete any news list if you are not going to use it any more.

All the operations on existing news lists can be performed using the controls of the 'News lists' dialog box in the 'X-MailChimp management' section of the store's back end (Content menu->X-MailChimp management).

Mailchimp news lists.gif

To view/modify the details of a news list

(rename, edit the description or change the news list's 'Available for subscription' status):

  1. Open the 'News lists' dialog box.
  2. Use the language selector at the top of the 'News lists' dialog box to select the language of the news list which you wish to view/modify. This should produce a list of all the available news lists for the selected language. News lists in other languages will not be displayed.
  3. Find the news list whose details you wish to view/modify and click on its name. The details of the news list should be opened in the 'News list details' form.
    Note: The language selector in this 'News list details' form should be inactive, as it is not possible to change the language of news lists. Also you cannot change the language of the page, while you are editing a news list.
  4. If necessary, edit any of the news list details.
  5. Click the Save button to save the changes.

The updated details should be saved. An information box with a confirmation message should appear.

To enable/disable a news list

If you need just to enable/disable a news list, you can do it directly in the 'News lists' dialog box:

  1. Open the 'News lists' dialog box.
  2. Use the language selector at the top of the 'News lists' dialog box to select the language of the news list(s) whose status(es) you wish to change. This should produce a list of all the available news lists for the selected language.
  3. Find the news list(s) whose statuses you wish to change.
  4. Select the check boxes in the ACTIVE column for all the news lists that need to be enabled (unselect to disable).
  5. Click the Save button to save the changes.

The statuses should be updated. An information box with a confirmation message should appear.